Graphic design is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines including art and architecture, philosophy and ethics, literature and language, science and politics and performance. -- Jessica Helfand, American Institute of Graphic Arts, 2004.
![Milton Glaser quote, "There are three responses to aim to a piece of design. Yes, no, and wow. Wow is the one to aim for."](//s3.amazonaws.com/libapps/accounts/22383/images/glaser_opt.jpg)