LibGuides: Joy of Color: Websites About Color

Selected Websites About Color

Color Matters
A comprehensive site by color consultant Jill Morton.
Color Psychology: How Color Meanings Affect Your Brand
Covers specific colors and their use in marketing
Color Psychology
Article covering many colors by Hailey van Braam
Hailey graduated from the University of Amsterdam with a MA degree in Cognitive Psychology. Her main interests are biological and behavioral psychology.
Luescher Color Test
A personality test based on color. It was developed by Max Luescher in 1948.
A History of Color
Article by a Cal Tech graduate student
The Science of Color
The history of the science of color by the Smithsonian Libraries.
The Art of Color: Color Wheel & Color Relationships
An article from Maryville University in St. Louis, MO
Color Theory
from MIT
Pantone Color of the Year 2021
Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.